Products & systems
AI applications, software, knowledge systems, educational products, and the operating logic that makes them useful.
Founder / Strategist / Creative director / Builder
Julian Dickinson.
AI strategy. Systems. Software. Content.
By Design.
Julian works across AI, software, brand, and culture—helping expert-led businesses turn what they know into products, systems, and market presence.
By Design is his founder-led studio: a practice built for clients who want senior judgment to remain close to the work from first decision through launch.
“I am most useful where the problem crosses disciplines—when strategy, technology, creative direction, and the realities of the business have to become one coherent thing.”
The practice
Brands & market presence
Positioning, websites, campaigns, and content systems that make expertise easier to understand and act on.
Culture & media
Music, visual experimentation, creative direction, and digital experiences built to carry a distinct point of view.
Operating principles
- The work stays close to the decision-maker.
- Strategy continues through the build.
- Taste matters because details change behavior.
Working index
Selected across disciplines.
01AgentMentorAI product · insurance education↗02NELIProtected course system · longevity medicine↗03Whip LashIndependent business · web design↗04KINETIKEditorial web · motion↗05Signal GardenCreative technology · interaction↗06CHROMASPHEREExperimental web · digital art↗07Musée ÉphémèreDigital exhibition · AI imagery↗08OvertimeAI-assisted R&B composition↗
Working résumé
A multidisciplinary operator by design.
The through-line is not a single industry. It is the ability to understand complicated expertise, shape the right expression for it, and carry that expression into a working product, platform, brand, or piece of culture.
Financial services
Founder & Agency Owner
Built and led a client-facing financial-services operation across sales, recruiting, training, client experience, and the systems required to keep performance repeatable.
Sales enablement & performance
Corporate Sales Training Manager
Translated complex offers and field experience into coaching, training, and repeatable practices that helped sales professionals perform with greater clarity and consistency.
By Design
Founder & Creative Director
Brings commercial judgment, product thinking, design, software, and content into one founder-led practice focused on shipping useful work.
Selected outcomes
AgentMentor moved from expertise and product strategy into a working AI coaching platform.
NELI gained a custom lesson experience with learner-specific watermarking layered into its course delivery.
Multiple live digital experiences now demonstrate distinct approaches to brand, interaction, motion, and AI imagery.
Cultural study / 01
Overtime.
An original AI-assisted R&B composition by Julian Dickinson. Included as evidence of the studio's interest in authorship, production, and what creative direction means when machines can generate.
R&B / AI-assisted / Original workOVERTIME
Work directly with Julian through By Design